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The NOW Massage

Full FDD data
health beauty and wellness
Meets our QA bar · 0.97Unclaimed profile
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Franchise fee · Item 5
$60,000
Included in the total above
Owner turnover
0.0%/yr
3-yr average from Item 20 — lower is better
Factbook Score
Pending
Every termination, non-renewal and closure figure on file reads zero a
✓ No bankruptcy disclosures✓ No litigation disclosedNo Item 19 earnings dataWhy these flags?

Beyond the filing

Everything else on this page is quoted from The NOW Massage's franchise disclosure document. This is not — it is measured off the open web, it is not verified by the franchisor, and it never affects the Factbook Score.

Customer rating
4.8 / 5
5,661 Google reviews across 18 locations
Best to worst location
4.4 – 4.9
Where this brand's locations sit on the same scale — the gap is what varies between franchisees
Website health
10 / 10
Basic checks: HTTPS, mobile viewport, speed, metadata. Most sites clear them
Store locator
No
No finder on their site, so customers can't look up a nearby branch from it
Android app
Yes
Play Store link published on their own site. Google offers no free ratings API, so there is no score to show
Google returns at most twenty locations for a search, so the rating is a sample of The NOW Massage's outlets rather than all of them. The App Store lookup for The NOW Massage was inconclusive, so no iPhone result is shown either way. Measured Sep 11, 2026.

Research this brand properly

Every figure on this page comes from The NOW Massage's own disclosure filings, source linked. Compare it against its category before any discovery call — and read the FDD with an attorney before signing anything.

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Get introduced to The NOW Massage

We pass your details to their franchise development team so they can contact you directly. We are not a broker, we are not paid per introduction, and your details are never sold to a lead network.

Where you'd want to open — territory availability is the first thing they'll check.

We record the time and IP of the request — privacy policy.

Claim The NOW Massage

For people who work for the brand. Once approved you can correct anything we have wrong and respond on this profile. Claiming is free and never affects the Factbook Score, the ranking, or which facts we publish.

A company address at the brand's own domain is approved fastest. A personal address is fine, but we'll ask you to verify another way.

Reviewed by a person. We record the time and IP — privacy policy.
No spam, and we never sell your details — an introduction happens only when you ask for one, to the brand you named. How we make money · Own this brand?
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Opening The NOW Massage: $486K–$849K
From its official FDD · franchisefactbook.com
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The NOW Massage location

A health beauty & wellness franchise. Its official site emphasizes: The NOW offers a space to escape the daily pressures of life and recharge your energy and spirit through the healing benefits of massage therapy. Call or book online NOW.

From The NOW Massage's official site, condensed by an independent research pass on August 10, 2026marketing description, not a filed fact. Source.

Royalty
6%
Franchised units
150
As of 2025
3-yr unit growth
+80.6%/yr
CAGR from Item 20

What it really costs

Every cost figure this brand's filing discloses — not just the headline range

Total initial investment · Item 7$486K–$849K
$0$1.0M
ExpenseLowHigh
Initial franchise fee$60,000$60,000
Total initial investment$486,459$848,709

Item 7 reports a total range, not a full line-item breakdown, in this brand's filing excerpt — the franchise fee is the only cost we can show separately today.

Costs more to open than 81% of health beauty and wellness franchises on this site with a disclosed Item 7 range (120 compared). Computed from total investment, not a figure from the filing itself.

Earnings disclosure

Does the franchisor share performance data? No

This brand's filing does not include an Item 19 financial performance representation. That's common — a large share of franchisors disclose nothing here — but it means you should ask for unit-level economics directly during discovery calls. Compare against health beauty and wellness brands that do disclose one.

Legal history

CLEAR
No bankruptcy disclosures for the franchisor or its officers.
CLEAR
No litigation disclosed under Item 3.
NOT DISCLOSED
Non-compete term/radius wasn't separately quantified in the filing excerpt we have on file.

Openings, closures & reacquisitions

The numbers ranking sites don't show — straight from the brand's filings

OpenedClosed / terminated / not renewedReacquired
420020233200202430002025

Tell me when The NOW Massage files something new

Franchisors refile every year, and fees, investment ranges and closure counts move between filings. We'll email you when this brand's figures change — nothing else, and never a sales sequence.

Tell me when these brands file something new

Fees change, disclosure documents get refiled, and outlet counts move every year. We'll email you when any of your 1 saved brand changes — The NOW Massage. This is the only time your shortlist leaves your browser, and no franchisor is told you are watching them.

The Factbook Brief

Fee changes, closure-rate movers, and one honest brand teardown. One email a week. We never sell your address see how we make money.

Common questions

Answered from this brand's own FDD filing. Where the filing is silent, the question is left out rather than answered with a guess.

How much does a The NOW Massage franchise cost?

The NOW Massage's most recent Franchise Disclosure Document puts the total estimated initial investment at $486K–$849K. That is Item 7, which covers everything needed to open — the franchise fee, build-out, equipment, opening inventory and initial working capital. The initial franchise fee itself is $60,000, and is included in that range.

What royalty does The NOW Massage charge?

The NOW Massage charges a continuing royalty of 6% of gross sales, disclosed in Item 6. Royalties are charged on revenue, not profit, so they are owed whether or not the outlet is profitable.

Does The NOW Massage disclose earnings (Item 19)?

No. The NOW Massage makes no financial performance representation in its FDD. Item 19 is the only optional item under the FTC Franchise Rule, so omitting it is lawful and common — but it means the franchisor publishes no revenue or profit figures for its outlets, and any figure quoted elsewhere is not from the filing.

How many The NOW Massage locations closed?

In its most recent reported year (2025), The NOW Massage opened 30, closed 0, terminated 0 franchised outlets, ending the year with 150. Averaged over three years, 0.0% of the system turned over annually — outlets closed, terminated, not renewed or reacquired. These counts come from Item 20, which every franchisor must file.

Facts on this page are sourced from The NOW Massage's Franchise Disclosure Document.