Franchise Factbook
Trust & methods

How we make money — and what money can never buy.

Most directories are paid listings in disguise; most "top franchise" awards are marketing products. This page is the contract: our entire price list, published, next to the list of things not for sale at any price. See how the scoring works →

What money can never buy

A brand's rank or Factbook Score
Computed from regulatory filings under a public formula. No mechanism — technical or human — lets payment change them.
Suppression of facts
Turnover rates, litigation, fee increases, changelog entries — these publish for every brand, paying or not.
Review removal or editing
Verified owner reviews can be responded to, never bought out.
Placement disguised as editorial
Anything paid is labeled SPONSORED — every time, everywhere.
Your contact details
We never resell reader information to brokers or lead networks.

What we do sell — the complete price list

Everything below buys presentation and reach — never position, never facts. If a product isn't on this list, we don't sell it.

Profile claimAvailable
Free
Verify ownership, correct facts, respond to reviews. Never affects score or coverage.
Claim this →
Enhanced profile$99 founding
$199/mo
Photos/video, expanded FAQ, territory availability, analytics. Facts and score identical to unclaimed profiles.
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Sponsored placementLabeled
$500–$1,500/mo
Clearly labeled SPONSORED modules in defined slots. Never inside ranking order.
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Qualified introductionsComing
Not yet launched
Readers can already ask to be introduced to you, free, from your profile — we pass those on and charge nobody for them. Any paid version will be priced here before it exists. Introductions never alter data or rank.
Ask about this →
Research report sponsorshipQuarterly
$2,000–$5,000
Logo sponsorship of quarterly reports. Sponsors see reports at publication, same time as everyone.
Claim this →
What this means in practice: a brand paying us $1,500/month with a 12% turnover rate will show a 12% turnover rate, a mediocre score, and any negative verified reviews it earns — directly beneath its sponsored module. If that's unacceptable, we're the wrong platform.
The firewall
Data extraction, scoring, review moderation, and editorial ranking are handled separately from sponsorship sales. Compensation is never tied to any brand's score or coverage outcome.
Disclosure of paying relationships
Every brand page discloses its commercial status. Franchise Factbook is independently owned, with no investment from — and no revenue share with — any franchisor, broker network, or lead-gen company. If that ever changes, this page changes first.
If we break this policy
Tell us. Verified violations get corrected publicly — the fix, the cause, and the change that prevents recurrence, posted to the changelog.
Independently owned · no investment from franchisors, brokers, or lead-gen networks · if that ever changes, this page changes first · Franchise Factbook provides information, not investment, legal, or financial advice.