Wild Birds Unlimited
Partial FDD datacomputed, never sold
Beyond the filing
Everything else on this page is quoted from Wild Birds Unlimited's franchise disclosure document. This is not — it is measured off the open web, it is not verified by the franchisor, and it never affects the Factbook Score.
Seen advertising or featured on: FBR case-study client (20 yrs), FBR Top 200, Franchise Direct Top 100. Noted for provenance — paid placement elsewhere has no bearing on anything shown here.
Research this brand properly
Every figure on this page comes from Wild Birds Unlimited's own disclosure filings, source linked. Compare it against its category before any discovery call — and read the FDD with an attorney before signing anything.
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A retail other franchise included in Franchise Factbook's data-driven Top 20 boards. The profile is distinguished here by its repeated or high-ranked appearances across the selected category metrics.
From Wild Birds Unlimited's official site, condensed by an independent research pass on August 10, 2026 — marketing description, not a filed fact.
Wild Birds Unlimited Franchisee Barb Whipkey Is Building Community ... — source
- infook
They were captured before we began scoring extraction confidence, so we can't put a number on them. They remain sourced — the filing is linked below. We publish the score rather than hiding it — see the methodology.
What it really costs
Every cost figure this brand's filing discloses — not just the headline range
| Expense | Low | High |
|---|---|---|
| Initial franchise fee | $40,000 | $40,000 |
| Total initial investment | $231,635 | $376,392 |
Item 7 reports a total range, not a full line-item breakdown, in this brand's filing excerpt — the franchise fee is the only cost we can show separately today.
Costs more to open than 63% of retail other franchises on this site with a disclosed Item 7 range (58 compared). Computed from total investment, not a figure from the filing itself.
Earnings disclosure
Does the franchisor share performance data? No
This brand's filing does not include an Item 19 financial performance representation. That's common — a large share of franchisors disclose nothing here — but it means you should ask for unit-level economics directly during discovery calls. Compare against retail other brands that do disclose one.
Legal history
Openings, closures & reacquisitions
The numbers ranking sites don't show — straight from the brand's filings
Tell me when Wild Birds Unlimited files something new
Franchisors refile every year, and fees, investment ranges and closure counts move between filings. We'll email you when this brand's figures change — nothing else, and never a sales sequence.
Common questions
Answered from this brand's own FDD filing. Where the filing is silent, the question is left out rather than answered with a guess.
How much does a Wild Birds Unlimited franchise cost?
Wild Birds Unlimited's most recent Franchise Disclosure Document puts the total estimated initial investment at $232K–$376K. That is Item 7, which covers everything needed to open — the franchise fee, build-out, equipment, opening inventory and initial working capital. The initial franchise fee itself is $40,000, and is included in that range.
What royalty does Wild Birds Unlimited charge?
Wild Birds Unlimited charges a continuing royalty of 4% of gross sales, disclosed in Item 6. A separate brand or advertising fund contribution of 1% applies on top. Royalties are charged on revenue, not profit, so they are owed whether or not the outlet is profitable.
Does Wild Birds Unlimited disclose earnings (Item 19)?
No. Wild Birds Unlimited makes no financial performance representation in its FDD. Item 19 is the only optional item under the FTC Franchise Rule, so omitting it is lawful and common — but it means the franchisor publishes no revenue or profit figures for its outlets, and any figure quoted elsewhere is not from the filing.
How many Wild Birds Unlimited locations closed?
In its most recent reported year (2025), Wild Birds Unlimited opened 10, closed 0, terminated 2 franchised outlets, ending the year with 688. Averaged over three years, 0.8% of the system turned over annually — outlets closed, terminated, not renewed or reacquired. These counts come from Item 20, which every franchisor must file.
Does Wild Birds Unlimited give a protected territory?
Wild Birds Unlimited's FDD describes a protected territory in Item 12. Protection varies in what it actually excludes — franchisors commonly reserve online sales and alternative channels inside it — so the wording in the filing matters more than the yes.