Franchise Factbook
Truly Nolen

Truly Nolen

Full FDD data
home services
Meets our QA bar · 0.97Unclaimed profile
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Total to open · Item 7
$50K–$122K
Costs more than 8% of home services brands →
Franchise fee · Item 5
$26,250
Included in the total above
Owner turnover
—
Awaiting Item 20 extraction
Factbook Score
Pending
not enough data yet
✓ No bankruptcy disclosures✓ No litigation disclosedNo Item 19 earnings dataNot on Wisconsin's active filings roster · Sep 13, 2026Why these flags?

Beyond the filing

Everything else on this page is quoted from Truly Nolen's franchise disclosure document. This is not — it is measured off the open web, it is not verified by the franchisor, and it never affects the Factbook Score.

Customer rating
4.7 / 5
14,813 Google reviews across 19 locations
Best to worst location
4.0 – 4.9
Where this brand's locations sit on the same scale — the gap is what varies between franchisees
Website health
10 / 10
Basic checks: HTTPS, mobile viewport, speed, metadata. Most sites clear them
Store locator
Yes
Their site has a finder that sends customers to their nearest branch — how walk-in trade reaches a franchisee
Android app
None found
No Play Store link on their site — an app they don't link from their homepage would read the same way
Google returns at most twenty locations for a search, so the rating is a sample of Truly Nolen's outlets rather than all of them. The App Store lookup for Truly Nolen was inconclusive, so no iPhone result is shown either way. Measured Sep 11, 2026.
Costs about the same
EMS To You$52KDecorating Den$52KMosquito Authority$54K
All home services →

Research this brand properly

Every figure on this page comes from Truly Nolen's own disclosure filings, source linked. Compare it against its category before any discovery call — and read the FDD with an attorney before signing anything.

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Get introduced to Truly Nolen

We pass your details to their franchise development team so they can contact you directly. We are not a broker, we are not paid per introduction, and your details are never sold to a lead network.

Where you'd want to open — territory availability is the first thing they'll check.

We record the time and IP of the request — privacy policy.

Claim Truly Nolen

For people who work for the brand. Once approved you can correct anything we have wrong and respond on this profile. Claiming is free and never affects the Factbook Score, the ranking, or which facts we publish.

A company address at the brand's own domain is approved fastest. A personal address is fine, but we'll ask you to verify another way.

Reviewed by a person. We record the time and IP — privacy policy.
No spam, and we never sell your details — an introduction happens only when you ask for one, to the brand you named. How we make money · Own this brand?
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Opening a Truly Nolen: $50K–$122K
From its official FDD · franchisefactbook.com
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Royalty
Royalty Fee (Note 1, Note 2) From 7% to 4%
Franchised units
—
3-yr unit growth
—
CAGR from Item 20

What it really costs

Every cost figure this brand's filing discloses — not just the headline range

Total initial investment · Item 7$50K–$122K
$0$250K
ExpenseLowHigh
Initial franchise fee$26,250$26,250
Total initial investment$50,421$122,207

Item 7 reports a total range, not a full line-item breakdown, in this brand's filing excerpt — the franchise fee is the only cost we can show separately today.

Costs more to open than 8% of home services franchises on this site with a disclosed Item 7 range (203 compared). Computed from total investment, not a figure from the filing itself.

Earnings disclosure

Does the franchisor share performance data? No

This brand's filing does not include an Item 19 financial performance representation. That's common — a large share of franchisors disclose nothing here — but it means you should ask for unit-level economics directly during discovery calls. Compare against home services brands that do disclose one.

Legal history

CLEAR
No bankruptcy disclosures for the franchisor or its officers.
CLEAR
No litigation disclosed under Item 3.
NOT DISCLOSED
Non-compete term/radius wasn't separately quantified in the filing excerpt we have on file.

Tell me when Truly Nolen files something new

Franchisors refile every year, and fees, investment ranges and closure counts move between filings. We'll email you when this brand's figures change — nothing else, and never a sales sequence.

Tell me when these brands file something new

Fees change, disclosure documents get refiled, and outlet counts move every year. We'll email you when any of your 1 saved brand changes — Truly Nolen. This is the only time your shortlist leaves your browser, and no franchisor is told you are watching them.

The Factbook Brief

Fee changes, closure-rate movers, and one honest brand teardown. One email a week. We never sell your address — see how we make money.

Common questions

Answered from this brand's own FDD filing. Where the filing is silent, the question is left out rather than answered with a guess.

How much does a Truly Nolen franchise cost?

Truly Nolen's most recent Franchise Disclosure Document puts the total estimated initial investment at $50K–$122K. That is Item 7, which covers everything needed to open — the franchise fee, build-out, equipment, opening inventory and initial working capital. The initial franchise fee itself is $26,250, and is included in that range.

What royalty does Truly Nolen charge?

Truly Nolen charges a continuing royalty of Royalty Fee (Note 1, Note 2) From 7% to 4%, disclosed in Item 6. Royalties are charged on revenue, not profit, so they are owed whether or not the outlet is profitable.

Does Truly Nolen disclose earnings (Item 19)?

No. Truly Nolen makes no financial performance representation in its FDD. Item 19 is the only optional item under the FTC Franchise Rule, so omitting it is lawful and common — but it means the franchisor publishes no revenue or profit figures for its outlets, and any figure quoted elsewhere is not from the filing.

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Facts on this page are sourced from Truly Nolen's Franchise Disclosure Document.