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Planet Fitness

Full FDD data
fitness · Hampton, NH · Founded 1992 · Franchising since 2003
Meets our QA bar · 0.97Unclaimed profile
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Total to open · Item 7
$1.3M–$5.4M
Franchise fee · Item 5
Structured
Initial Franchise Fee. If you sign an Area Development Agreement, you must commi
Owner turnover
Awaiting Item 20 extraction
Factbook Score
Pending
not enough data yet
Bankruptcy disclosed · Item 4✓ No litigation disclosedNo Item 19 earnings dataWhy these flags?

Beyond the filing

Everything else on this page is quoted from Planet Fitness's franchise disclosure document. This is not — it is measured off the open web, it is not verified by the franchisor, and it never affects the Factbook Score.

Customer rating
4.3 / 5
6,218 Google reviews across 13 locations
Best to worst location
3.7 – 4.7
Where this brand's locations sit on the same scale — the gap is what varies between franchisees
Website health
7 / 10
Basic checks. Issues here: redirects before it loads, missing title or description
Store locator
Not detected
The site renders its navigation in JavaScript, so we can't tell
iPhone app
4.9 / 5
802,726 App Store ratings · Planet Fitness
Android app
None found
No Play Store link on their site — an app they don't link from their homepage would read the same way
Google returns at most twenty locations for a search, so the rating is a sample of Planet Fitness's outlets rather than all of them. Measured Sep 11, 2026.

Research this brand properly

Every figure on this page comes from Planet Fitness's own disclosure filings, source linked. Compare it against its category before any discovery call — and read the FDD with an attorney before signing anything.

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Get introduced to Planet Fitness

We pass your details to their franchise development team so they can contact you directly. We are not a broker, we are not paid per introduction, and your details are never sold to a lead network.

Where you'd want to open — territory availability is the first thing they'll check.

We record the time and IP of the request — privacy policy.

Claim Planet Fitness

For people who work for the brand. Once approved you can correct anything we have wrong and respond on this profile. Claiming is free and never affects the Factbook Score, the ranking, or which facts we publish.

A company address at the brand's own domain is approved fastest. A personal address is fine, but we'll ask you to verify another way.

Reviewed by a person. We record the time and IP — privacy policy.
No spam, and we never sell your details — an introduction happens only when you ask for one, to the brand you named. How we make money · Own this brand?
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Franchise Factbook · verified
Opening a Planet Fitness: $1.3M–$5.4M
From its official FDD · franchisefactbook.com
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A fitness franchise. Its official site emphasizes: Planet Fitness clubs offer tons of equipment, free training, a clean and welcoming gym, and affordable memberships starting at $15 a month. Learn more!

From Planet Fitness's official site, condensed by an independent research passmarketing description, not a filed fact.

Royalty
7%
Franchised units
2432
As of 2025
3-yr unit growth
CAGR from Item 20

What it really costs

Every cost figure this brand's filing discloses — not just the headline range

Total initial investment · Item 7$1.3M–$5.4M
$0$10M
ExpenseLowHigh
Initial franchise fee
Total initial investment$1,282,500$5,386,000

Item 7 reports a total range, not a full line-item breakdown, in this brand's filing excerpt — the franchise fee is the only cost we can show separately today.

Costs more to open than 93% of fitness franchises on this site with a disclosed Item 7 range (130 compared). Computed from total investment, not a figure from the filing itself.

Earnings disclosure

Does the franchisor share performance data? No

This brand's filing does not include an Item 19 financial performance representation. That's common — a large share of franchisors disclose nothing here — but it means you should ask for unit-level economics directly during discovery calls. Compare against fitness brands that do disclose one.

Legal history

DISCLOSED
Bankruptcy disclosed for the franchisor or its officers — see Item 4.
CLEAR
No litigation disclosed under Item 3.
NOT DISCLOSED
Non-compete term/radius wasn't separately quantified in the filing excerpt we have on file.

Openings, closures & reacquisitions

The numbers ranking sites don't show — straight from the brand's filings

OpenedClosed / terminated / not renewedReacquired
123042023100302024141702025

Tell me when Planet Fitness files something new

Franchisors refile every year, and fees, investment ranges and closure counts move between filings. We'll email you when this brand's figures change — nothing else, and never a sales sequence.

Tell me when these brands file something new

Fees change, disclosure documents get refiled, and outlet counts move every year. We'll email you when any of your 1 saved brand changes — Planet Fitness. This is the only time your shortlist leaves your browser, and no franchisor is told you are watching them.

The Factbook Brief

Fee changes, closure-rate movers, and one honest brand teardown. One email a week. We never sell your address see how we make money.

Common questions

Answered from this brand's own FDD filing. Where the filing is silent, the question is left out rather than answered with a guess.

How much does a Planet Fitness franchise cost?

Planet Fitness' most recent Franchise Disclosure Document puts the total estimated initial investment at $1.3M–$5.4M. That is Item 7, which covers everything needed to open — the franchise fee, build-out, equipment, opening inventory and initial working capital. The initial franchise fee is not a single figure: Initial Franchise Fee. If you sign an Area Development Agreement, you must commit to opening one or more PLANET FITNESS locations, and you will pay an

What royalty does Planet Fitness charge?

Planet Fitness charges a continuing royalty of 7% of gross sales, disclosed in Item 6. Royalties are charged on revenue, not profit, so they are owed whether or not the outlet is profitable.

Does Planet Fitness disclose earnings (Item 19)?

No. Planet Fitness makes no financial performance representation in its FDD. Item 19 is the only optional item under the FTC Franchise Rule, so omitting it is lawful and common — but it means the franchisor publishes no revenue or profit figures for its outlets, and any figure quoted elsewhere is not from the filing.

How many Planet Fitness locations closed?

In its most recent reported year (2025), Planet Fitness opened 141, closed 0, terminated 7 franchised outlets, ending the year with 2432. These counts come from Item 20, which every franchisor must file.

Facts on this page are sourced from Planet Fitness' Franchise Disclosure Document.

Item 7 range combines both disclosed scenarios in the 2022 FDD preview: with financed equipment $1,625,600-$3,677,000; with purchased equipment $2,502,600-$4,921,000. Reported here as the overall low (financed low) to overall high (purchased high) -- true range depends on financing choice. Item 12 excerpt states the franchisor 'may have the right to compete with you in your territory' but a clear yes/no protection flag could not be confirmed, so left null. Franchising-since year reflects the current 'Planet Fitness Franchising LLC' entity per a secondary 2024 FDD summary page; original Planet Fitness franchising began earlier (~2003) under a predecessor entity. Items 3, 4, 5, 6, 17, 19, 20 were not present in the fetched excerpt, so left null.