Franchise Factbook
Donatos Pizza

Donatos Pizza

Partial FDD data
QSR/Pizza · Columbus, Ohio · Founded 1963 · Franchising since 1999
Extraction not scoredUnclaimed profile
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Total to open · Item 7
$542K–$1.0M
Franchise fee · Item 5
$30,000
Included in the total above
Owner turnover
0.0%/yr
3-yr average from Item 20 — lower is better
Factbook Score
Pending
The Item 20 outlet table on file does not reconcile — opening count pl
✓ Shares earnings data · Item 19Pre-confidence-scoring extractionWhy these flags?

Beyond the filing

Everything else on this page is quoted from Donatos Pizza's franchise disclosure document. This is not — it is measured off the open web, it is not verified by the franchisor, and it never affects the Factbook Score.

Customer rating
4.1 / 5
8,535 Google reviews across 20 locations
Best to worst location
3.9 – 4.4
Where this brand's locations sit on the same scale — the gap is what varies between franchisees
Website health
7 / 10
Basic checks. Issues here: redirects before it loads, missing title or description
Google returns at most twenty locations for a search, so the rating is a sample of Donatos Pizza's outlets rather than all of them. The site on file for Donatos Pizza is its franchise-recruitment site rather than its consumer site, so locator and app checks would say nothing about the brand and are not shown. Measured Sep 11, 2026.

Seen advertising or featured on: FBR case-study client. Noted for provenance — paid placement elsewhere has no bearing on anything shown here.

Research this brand properly

Every figure on this page comes from Donatos Pizza's own disclosure filings, source linked. Compare it against its category before any discovery call — and read the FDD with an attorney before signing anything.

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Get introduced to Donatos Pizza

We pass your details to their franchise development team so they can contact you directly. We are not a broker, we are not paid per introduction, and your details are never sold to a lead network.

Where you'd want to open — territory availability is the first thing they'll check.

We record the time and IP of the request — privacy policy.

Claim Donatos Pizza

For people who work for the brand. Once approved you can correct anything we have wrong and respond on this profile. Claiming is free and never affects the Factbook Score, the ranking, or which facts we publish.

A company address at the brand's own domain is approved fastest. A personal address is fine, but we'll ask you to verify another way.

Reviewed by a person. We record the time and IP — privacy policy.
No spam, and we never sell your details — an introduction happens only when you ask for one, to the brand you named. How we make money · Own this brand?
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Franchise Factbook · verified
Opening a Donatos Pizza: $542K–$1.0M
From its official FDD · franchisefactbook.com
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Data-integrity flags on this profile
  • infook
These figures predate our extraction-confidence scoring

They were captured before we began scoring extraction confidence, so we can't put a number on them. They remain sourced — the filing is linked below. We publish the score rather than hiding it — see the methodology.

Royalty
4%
+ 1% brand fund
Franchised units
176
As of 2024
3-yr unit growth
+2.1%/yr
CAGR from Item 20

What it really costs

Every cost figure this brand's filing discloses — not just the headline range

Total initial investment · Item 7$542K–$1.0M
$0$1.5M
ExpenseLowHigh
Initial franchise fee$30,000$30,000
Total initial investment$541,818$1,038,174

Item 7 reports a total range, not a full line-item breakdown, in this brand's filing excerpt — the franchise fee is the only cost we can show separately today.

Costs more to open than 65% of food and beverage franchises on this site with a disclosed Item 7 range (372 compared). Computed from total investment, not a figure from the filing itself.

Earnings disclosure

Does the franchisor share performance data? Yes

Average revenue$1,200,189
Median revenue$1,100,267
Sample size161

Legal history

CLEAR
No bankruptcy disclosures for the franchisor or its officers.
NOT DISCLOSED
Non-compete term/radius wasn't separately quantified in the filing excerpt we have on file.

Openings, closures & reacquisitions

The numbers ranking sites don't show — straight from the brand's filings

OpenedClosed / terminated / not renewedReacquired
000202200020230002024

Tell me when Donatos Pizza files something new

Franchisors refile every year, and fees, investment ranges and closure counts move between filings. We'll email you when this brand's figures change — nothing else, and never a sales sequence.

Tell me when these brands file something new

Fees change, disclosure documents get refiled, and outlet counts move every year. We'll email you when any of your 1 saved brand changes — Donatos Pizza. This is the only time your shortlist leaves your browser, and no franchisor is told you are watching them.

The Factbook Brief

Fee changes, closure-rate movers, and one honest brand teardown. One email a week. We never sell your address see how we make money.

Common questions

Answered from this brand's own FDD filing. Where the filing is silent, the question is left out rather than answered with a guess.

How much does a Donatos Pizza franchise cost?

Donatos Pizza's most recent Franchise Disclosure Document puts the total estimated initial investment at $542K–$1.0M. That is Item 7, which covers everything needed to open — the franchise fee, build-out, equipment, opening inventory and initial working capital. The initial franchise fee itself is $30,000, and is included in that range.

What royalty does Donatos Pizza charge?

Donatos Pizza charges a continuing royalty of 4% of gross sales, disclosed in Item 6. A separate brand or advertising fund contribution of 1% applies on top. Royalties are charged on revenue, not profit, so they are owed whether or not the outlet is profitable.

Does Donatos Pizza disclose earnings (Item 19)?

Yes. Donatos Pizza makes a financial performance representation in Item 19 of its FDD. The filing reports average annual gross revenue of $1,200,189 and a median of $1,100,267. That figure covers 161 outlets. Item 19 is optional under the FTC Franchise Rule, and gross revenue is not profit — it is stated before royalties, rent, staff and every other cost.

Facts on this page are sourced from a third-party archive's copy of Donatos Pizza's Franchise Disclosure Document, not filed with us directly — treat figures here as one step further from the original filing.

Item 6 'Licensing Fee' (royalty) is 4% of Net Sales; National Marketing Fund is capped at up to 4% of Net Sales but currently assessed at 1%; separate Cooperative Advertising typically runs 1-4% of Net Sales (capped at 5%). Item 19 sample was 161 covered restaurants (51 company-owned, 110 franchisee-owned) operating the full 2023 and 2024 fiscal years; avg/median net sales figures above are for all units combined -- company-owned units averaged $1,536,479 and franchisee-owned units averaged $1,044,273 (medians $1,459,778 and $957,664 respectively). Profit is disclosed via EBITDA-by-weekly-sales-tier bands (e.g., -0.5% EBITDA margin at $10,001-$15,000/week sales, rising to 16.4% at $25,000+/week). item20_by_year values are combined franchised+company-owned outlet counts derived by summing the article's separate franchised (117->121->127->125) and company-owned (52->52->51->51) start/end figures for FY2022-FY2024; opened/closed/terminated/not_renewed/reacquired/transferred breakdowns were not itemized in the source and are omitted rather than guessed. Litigation, bankruptcy, territory protection, and non-compete terms were not covered by this source.