DISCOVERY MAP
Full FDD datacomputed, never sold
Beyond the filing
Everything else on this page is quoted from DISCOVERY MAP's franchise disclosure document. This is not — it is measured off the open web, it is not verified by the franchisor, and it never affects the Factbook Score.
Research this brand properly
Every figure on this page comes from DISCOVERY MAP's own disclosure filings, source linked. Compare it against its category before any discovery call — and read the FDD with an attorney before signing anything.
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A business services franchise. Its official site emphasizes: Discovery Map® – Hand-drawn travel guides helping explorers wayfind for 50 years! Let us guide you to the best experiences in the best places.
From DISCOVERY MAP's official site, condensed by an independent research pass on August 10, 2026 — marketing description, not a filed fact. Source.
Plan Your Trip to the Southwestern United States With Discovery Map ...
What it really costs
Every cost figure this brand's filing discloses — not just the headline range
| Expense | Low | High |
|---|---|---|
| Initial franchise fee | $25,000 | $25,000 |
| Total initial investment | $29,250 | $363,006 |
Item 7 reports a total range, not a full line-item breakdown, in this brand's filing excerpt — the franchise fee is the only cost we can show separately today.
Costs more to open than 13% of business services franchises on this site with a disclosed Item 7 range (124 compared). Computed from total investment, not a figure from the filing itself.
Earnings disclosure
Does the franchisor share performance data? Yes
| Average revenue | — |
| Median revenue | — |
| Sample size | — |
Legal history
Openings, closures & reacquisitions
The numbers ranking sites don't show — straight from the brand's filings
Tell me when DISCOVERY MAP files something new
Franchisors refile every year, and fees, investment ranges and closure counts move between filings. We'll email you when this brand's figures change — nothing else, and never a sales sequence.
Common questions
Answered from this brand's own FDD filing. Where the filing is silent, the question is left out rather than answered with a guess.
How much does a DISCOVERY MAP franchise cost?
DISCOVERY MAP's most recent Franchise Disclosure Document puts the total estimated initial investment at $29K–$363K. That is Item 7, which covers everything needed to open — the franchise fee, build-out, equipment, opening inventory and initial working capital. The initial franchise fee itself is $25,000, and is included in that range.
What royalty does DISCOVERY MAP charge?
DISCOVERY MAP charges a continuing royalty of 10% of gross sales, disclosed in Item 6. Royalties are charged on revenue, not profit, so they are owed whether or not the outlet is profitable.
Does DISCOVERY MAP disclose earnings (Item 19)?
Yes. DISCOVERY MAP makes a financial performance representation in Item 19 of its FDD. Item 19 is optional under the FTC Franchise Rule, and gross revenue is not profit — it is stated before royalties, rent, staff and every other cost.
How many DISCOVERY MAP locations closed?
In its most recent reported year (2025), DISCOVERY MAP opened 8, closed 0, terminated 14 franchised outlets, ending the year with 232. Averaged over three years, 4.6% of the system turned over annually — outlets closed, terminated, not renewed or reacquired. These counts come from Item 20, which every franchisor must file.
Profile changelog
No changelog entries yet.