Denny's
Partial FDD dataEvery termination, non-renewal and closure figure on file reads zero a
Beyond the filing
Everything else on this page is quoted from Denny's's franchise disclosure document. This is not — it is measured off the open web, it is not verified by the franchisor, and it never affects the Factbook Score.
Seen advertising or featured on: BeTheBoss.ca. Noted for provenance — paid placement elsewhere has no bearing on anything shown here.
Research this brand properly
Every figure on this page comes from Denny's's own disclosure filings, source linked. Compare it against its category before any discovery call — and read the FDD with an attorney before signing anything.
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- infook
They were captured before we began scoring extraction confidence, so we can't put a number on them. They remain sourced — the filing is linked below. We publish the score rather than hiding it — see the methodology.
What it really costs
Every cost figure this brand's filing discloses — not just the headline range
| Expense | Low | High |
|---|---|---|
| Initial franchise fee | $10,000 | $10,000 |
| Total initial investment | $255,000 | $3,056,875 |
Item 7 reports a total range, not a full line-item breakdown, in this brand's filing excerpt — the franchise fee is the only cost we can show separately today.
Costs more to open than 30% of food and beverage franchises on this site with a disclosed Item 7 range (372 compared). Computed from total investment, not a figure from the filing itself.
Earnings disclosure
Does the franchisor share performance data? Yes
| Average revenue | $1,829,472 |
| Median revenue | — |
| Sample size | — |
Legal history
Openings, closures & reacquisitions
The numbers ranking sites don't show — straight from the brand's filings
Tell me when Denny's files something new
Franchisors refile every year, and fees, investment ranges and closure counts move between filings. We'll email you when this brand's figures change — nothing else, and never a sales sequence.
Common questions
Answered from this brand's own FDD filing. Where the filing is silent, the question is left out rather than answered with a guess.
How much does a Denny's franchise cost?
Denny's' most recent Franchise Disclosure Document puts the total estimated initial investment at $255K–$3.1M. That is Item 7, which covers everything needed to open — the franchise fee, build-out, equipment, opening inventory and initial working capital. The initial franchise fee itself is $10,000, and is included in that range.
What royalty does Denny's charge?
Denny's charges a continuing royalty of 4.5%-7% (varies by format), disclosed in Item 6. Royalties are charged on revenue, not profit, so they are owed whether or not the outlet is profitable.
Does Denny's disclose earnings (Item 19)?
Yes. Denny's makes a financial performance representation in Item 19 of its FDD. The filing reports average annual gross revenue of $1,829,472. Item 19 is optional under the FTC Franchise Rule, and gross revenue is not profit — it is stated before royalties, rent, staff and every other cost.